CASE Statement of Ethics

The Council for the Advancement and Support of Education is a professional founded in 1974 that serves educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE includes more than 3,600 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 76 countries.

Statement Of Ethics 

1. Institutional advancement professionals, by virtue of their responsibilities within the academic community, represent their colleges, universities, and schools to larger society. They have, therefore, a special duty to exemplify the best qualities of their institutions and observe the highest standards of personal and professional conduct. 

2. In so doing, they promote the merits of their institutions, and of education generally, without disparaging other colleges and schools. 

3. Their words and actions embody respect for truth, fairness, free inquiry, and the opinions of others. 

4. They respect all individuals without regard to race, color, sex, sexual orientation, marital status, creed, ethnic or national identity, handicap, or age. 

5. They uphold the professional reputation of other advancement officers and give credit for ideas, words, or images originated by others. 

6. They safeguard privacy rights and confidential information. 

7. They do not grant or accept favors for personal gain, nor do they solicit or accept favors for their institutions where a higher public interest would be violated. 

8. They avoid actual or apparent conflict of interest and, if in doubt, seek guidance from appropriate authorities. 

9. They follow the letter and spirit of laws and regulations affecting institutional advancement. 

10. They observe these standards and others that apply to their professions and actively encourage colleagues to join them in supporting the highest standards of conduct. 

The CASE Board or Trustees adopted this Statement of Ethics to guide and reinforce our professional conduct in all areas of institutional advancement. This statement is also intended to stimulate awareness and discussion of ethical issues that may arise in our professional activities. The Board adopted the final text in Toronto on July 11, 1982 after a year of deliberation by national and district leaders and by countless volunteers throughout its membership.

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